250,000 Reasons to Say, “Happy New Year!”
Client: Delaware Lottery
Project: Raffle 2008 campaign
The Delaware Raffle is a popular year-end raffle game. The campaign focused on the grand prize of $250,000 and the seasonality of the game by featuring a New Year’s reveler wearing giant costume glasses that read “250,000″ rather than “2009.”
Once again, I was lucky enough to work with the amazing John Sterling Ruth to shoot this image.
Filed Under: art direction copywriting portfolio
