Stop, Drop, and Roll
in Dough.
Client: Delaware Lottery
Project: Hot Lotto game launch campaign
Hot Lotto is a multi-state lottery game that made its Delaware debut in early 2008. The introductory campaign focuses on the literal heat of the game with stunning shots of tickets burning through denim pockets, purses and wallets captured by John Sterling Ruth.
This campaign helped initial ticket sales for the launch period exceed projections by 30%, and won several NJ Addys, including Best of Print.
View the TV spot below (click the lower-right corner for full screen).
Filed Under: art direction portfolio
