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	<title>Len Damico</title>
	<atom:link href="http://lendamico.com/feed" rel="self" type="application/rss+xml" />
	<link>http://lendamico.com</link>
	<description>art direction, etc.</description>
	<lastBuildDate>Thu, 08 Apr 2010 05:35:29 +0000</lastBuildDate>
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		<title>What you put on when you&#8217;re pissed off.</title>
		<link>http://lendamico.com/paw-tshirts</link>
		<comments>http://lendamico.com/paw-tshirts#comments</comments>
		<pubDate>Sat, 30 Jan 2010 07:00:34 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://lendamico.com/?p=297</guid>
		<description><![CDATA[<a href="http://PoliticalActionWear.com"/>Political Action Wear</a> is a web site for those who are sick and tired of government as usual. The site's Libertarian, Freedom-First ideology comes across in these edgy, message-driven T-shirts. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/PAW_endthefed.png" alt="PoliticalActionWear.com: End the Fed" title="PoliticalActionWear.com: End the Fed" width="470" height="470" class="alignnone size-full wp-image-299" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_pox.jpg" alt="PoliticalActionWear.com: A Pox on Both Their Houses" title="PoliticalActionWear.com: A Pox on Both Their Houses" width="710" height="400" class="alignnone size-full wp-image-301 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_think.png" alt="PoliticalActionWear.com: Think For Yourself. It Scares Them." title="PoliticalActionWear.com: Think For Yourself. It Scares Them." width="470" height="470" class="alignnone size-full wp-image-303" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_progress.png" alt="PoliticalActionWear.com: Progress, Not Congress" title="PoliticalActionWear.com: Progress, Not Congress" width="470" height="470" class="alignnone size-full wp-image-302" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_delouse.jpg" alt="PoliticalActionWear.com: De-Louse the House 2010" title="PoliticalActionWear.com: De-Louse the House 2010" width="470" height="470" class="alignnone size-full wp-image-298 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_liarsandcrooks.png" alt="PoliticalActionWear.com: Liars&#038;Crooks&#038;Cheats&#038;Thieves." title="PoliticalActionWear.com: Liars&#038;Crooks&#038;Cheats&#038;Thieves." width="470" height="470" class="alignnone size-full wp-image-300" /></p>
]]></content:encoded>
			<wfw:commentRss>http://lendamico.com/paw-tshirts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>K-Video Multimedia and Web Productions</title>
		<link>http://lendamico.com/kvideo</link>
		<comments>http://lendamico.com/kvideo#comments</comments>
		<pubDate>Fri, 01 Jan 2010 07:00:38 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://lendamico.com/?p=313</guid>
		<description><![CDATA[K-Video Multimedia &#038; Web Productions badly needed an update to their original website, a gem done by the previous owner in FrontPage 2002.

After the new owner and I burned the previous site in effigy, I set to work reorganizing the site's content, developing a site map, and designing a much more contemporary-looking version of the site. I then built the site in <a href="http://wordpress.org"> Wordpress</a>, ensuring that updating will be a breeze. Elements of the <a href="http://jqueryui.com/">jQuery UI</a> package were used for the greatly simplified Services page, allowing potential customers to get a better sense of all that K-Video can do.

<a href="http://kvideo.com">view site</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/kvideo_logo.jpg" alt="K-Video Multimedia &amp; Web Productions logo" title="K-Video Multimedia &amp; Web Productions logo" width="470" height="470" class="alignnone size-full wp-image-316 shadow shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/kvideo_home.jpg" alt="K-Video Multimedia &amp; Web Productions home page" title="K-Video Multimedia &amp; Web Productions home page" width="710" height="620" class="alignnone size-full wp-image-315 shadow"/><br />
<img src="http://lendamico.com/newish/wp-content/uploads/kvideo_services.jpg" alt="K-Video Multimedia &amp; Web Productions service" title="K-Video Multimedia &amp; Web Productions service" width="710" height="620" class="alignnone size-full wp-image-317 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/kvideo_contact.jpg" alt="K-Video Multimedia &amp; Web Productions contact page" title="K-Video Multimedia &amp; Web Productions contact page" width="710" height="620" class="alignnone size-full wp-image-314 shadow" /></p>
]]></content:encoded>
			<wfw:commentRss>http://lendamico.com/kvideo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writerish.</title>
		<link>http://lendamico.com/katie-sweeney-logo-and-portfolio-site</link>
		<comments>http://lendamico.com/katie-sweeney-logo-and-portfolio-site#comments</comments>
		<pubDate>Wed, 15 Apr 2009 12:00:05 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[logo and identity]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=251</guid>
		<description><![CDATA[Writer, <a href="http://broken-umbrellas.blogspot.com/">umbrella-blogger</a> and all-around interesting person Katie Sweeney approached me to create a quirky, fun portfolio website. 

I designed the identity and site to reflect her love of classic letterpress. I also handled the back-end development of the site in WordPress, from installation and hosting to tweaking a starter theme and customizing the CSS.

The site has also generated a humbling amount of buzz on <a href="http://twitter.com/lendamico/favorites">Twitter</a>.

<a href="http://katiesweeney.com/">view site</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_logo.png" alt="Katie Sweeney logo" title="Katie Sweeney logo" width="310" height="310" class="alignnone size-full wp-image-256" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_home.jpg" alt="Katie Sweeney portfolio site, home" title="Katie Sweeney portfolio site, home" width="710" height="670" class="alignnone size-full wp-image-255 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_advertising.jpg" alt="Katie Sweeney portfolio site, advertising" title="Katie Sweeney portfolio site, advertising" width="710" height="670" class="alignnone size-full wp-image-253 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_editorial.jpg" alt="Katie Sweeney portfolio site, editorial" title="Katie Sweeney portfolio site, editorial" width="710" height="670" class="alignnone size-full wp-image-254 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_single.jpg" alt="Katie Sweeney portfolio site, single post" title="Katie Sweeney portfolio site, single post" width="710" height="670" class="alignnone size-full wp-image-257 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/katiesweeney_about.jpg" alt="Katie Sweeney portfolio site, about" title="Katie Sweeney portfolio site, about" width="710" height="670" class="alignnone size-full wp-image-252 shadow" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Voulez-vous coffee avec moi?</title>
		<link>http://lendamico.com/lady-marmalade</link>
		<comments>http://lendamico.com/lady-marmalade#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:25 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo and identity]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=72</guid>
		<description><![CDATA[Lady Marmalade is a line of food products from Patti LaBelle. The inspiration for the messaging and look comes from <a href="http://www.youtube.com/watch?v=PuyRW31u4Zs" />her hit song of the same name.</a>

"Voulez-vous coffee avec moi?" and "Mocha Chocolata Java" are cheeky mondegreens of the lyrics to <em>Lady Marmalade,</em> while "More More More!" gives shoppers an idea how much flavor they'll find inside the bottle.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_logo.jpg" alt="Patti LaBelle&#039;s Lady Marmalade logo" title="Patti LaBelle&#039;s Lady Marmalade logo" width="470" height="470" class="alignnone size-full wp-image-73 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_coffee.jpg" alt="Patti LaBelle&#039;s Lady Marmalade coffee packaging" title="Patti LaBelle&#039;s Lady Marmalade coffee packaging" width="710" height="533" class="alignnone size-full wp-image-180 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_hotsauce.jpg" alt="Patti LaBelle&#039;s Lady Marmalade hot sauce packaging" title="Patti LaBelle&#039;s Lady Marmalade hot sauce packaging" width="710" height="400" class="alignnone size-full wp-image-181 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_teefront.jpg" alt="Patti LaBelle&#039;s Lady Marmalade tee shirt, front" title="Patti LaBelle&#039;s Lady Marmalade tee shirt, front" width="470" height="470" class="alignnone size-full wp-image-183" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_teeback.jpg" alt="Patti LaBelle&#039;s Lady Marmalade tee shirt, back" title="Patti LaBelle&#039;s Lady Marmalade tee shirt, back" width="470" height="470" class="alignnone size-full wp-image-182" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_bb.jpg" alt="Patti LaBelle&#039;s Lady Marmalade billboard" title="Patti LaBelle&#039;s Lady Marmalade billboard" width="710" height="400" class="alignnone size-full wp-image-179 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_banners.jpg" alt="Patti LaBelle&#039;s Lady Marmalade banners" title="Patti LaBelle&#039;s Lady Marmalade banners" width="710" height="533" class="alignnone size-full wp-image-178 shadow" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>250,000 Reasons to Say, &#8220;Happy New Year!&#8221;</title>
		<link>http://lendamico.com/raffle-2008</link>
		<comments>http://lendamico.com/raffle-2008#comments</comments>
		<pubDate>Wed, 31 Dec 2008 12:00:15 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=90</guid>
		<description><![CDATA[The Delaware Raffle is a popular year-end raffle game. The campaign focused on the grand prize of $250,000 and the seasonality of the game by featuring a New Year's reveler wearing giant costume glasses that read "250,000" rather than "2009."

Once again, I was lucky enough to work with the amazing John Sterling Ruth to shoot this image.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_perspective.jpg" alt="Delaware Lottery Raffle 2008, poster" title="Delaware Lottery Raffle 2008, poster" width="710" height="532" class="alignnone size-full wp-image-94 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_straight.jpg" alt="Delaware Lottery Raffle 2008, ad" title="Delaware Lottery Raffle 2008, ad" width="470" height="608" class="alignnone size-full wp-image-95 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_outdoor.jpg" alt="Delaware Lottery Raffle 2008, outdoor" title="Delaware Lottery Raffle 2008, outdoor" width="710" height="400" class="alignnone size-full wp-image-93 shadow" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feed a Family. Get a Pie.</title>
		<link>http://lendamico.com/manna-pie-in-the-sky</link>
		<comments>http://lendamico.com/manna-pie-in-the-sky#comments</comments>
		<pubDate>Sun, 16 Nov 2008 12:00:08 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=63</guid>
		<description><![CDATA[MANNA delivers care and hope by nourishing people at acute nutritional risk from a life-threatening illness. Pie in the Sky is their annual Thanksgiving fundraising event; with each pie sold, a family in need receives a home-delivered holiday meal.

The campaign literally represented the name Pie in the Sky with a touch of whimsy.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/manna_poster.jpg" alt="MANNA Pie in the Sky Poster" title="MANNA Pie in the Sky Poster" width="470" height="728" class="alignnone size-full wp-image-64 shadow" /></p>
<p><img src="http://lendamico.com/newish/wp-content/uploads/manna_brochure.png" alt="MANNA Pie in the Sky brochure" title="MANNA Pie in the Sky brochure" width="470" height="608" class="alignnone size-full wp-image-65" /></p>
<p><img src="http://lendamico.com/newish/wp-content/uploads/manna_webbug.png" alt="MANNA Pie in the Sky web bug" title="MANNA Pie in the Sky web bug" width="710" height="613" class="alignnone size-full wp-image-68" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fall&#8217;s not the only thing in the air…</title>
		<link>http://lendamico.com/punkin-chunkin-t-shirt</link>
		<comments>http://lendamico.com/punkin-chunkin-t-shirt#comments</comments>
		<pubDate>Mon, 03 Nov 2008 12:00:55 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=245</guid>
		<description><![CDATA[This t-shirt commemorates the Delaware Lottery's sponsorship of the 2008 <a href="http://www.punkinchunkin.com/">World Championship Punkin Chunkin</a>, a three-day competition to decide who can build a contraption that hurls a pumpkin the farthest.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/punkinchunkin_front.jpg" alt="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, front" title="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, front" width="470" height="470" class="alignnone size-full wp-image-247 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/punkinchunkin_back.png" alt="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, back" title="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, back" width="470" height="470" class="alignnone size-full wp-image-246 " /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Philadelphia, re-imagined.</title>
		<link>http://lendamico.com/city-of-philadelphia-logo</link>
		<comments>http://lendamico.com/city-of-philadelphia-logo#comments</comments>
		<pubDate>Fri, 04 Jul 2008 12:00:50 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[logo and identity]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=224</guid>
		<description><![CDATA[The City of Philadelphia was looking to create an identity system that would allow all of the offices that provide services for the city, to be viewed as a single entity or brand, yet would still allow them enough flexibility to communicate their individual services. 

This solution takes its typographic cues from the iconic LOVE statue and uses bold, primary colors to differentiate between the various city offices.

(And, yes, this was submitted at the same time as the logo that came to be known as <a href="http://www.underconsideration.com/brandnew/archives/phail-adelphia.php">Phail-adelphia</a>.)]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/phl_logo.png" alt="City of Philadelphia logo" title="City of Philadelphia logo" width="470" height="470" class="alignnone size-full wp-image-225 " /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/phl_bizcards.jpg" alt="City of Philadelphia business cards" title="City of Philadelphia business cards" width="710" height="533" class="alignnone size-full wp-image-229 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/phl_stationery.jpg" alt="City of Philadelphia stationery" title="City of Philadelphia stationery" width="710" height="533" class="alignnone size-full wp-image-230 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/phl_system.png" alt="City of Philadelphia logo system" title="City of Philadelphia logo system" width="710" height="533" class="alignnone size-full wp-image-231" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stop, Drop, and Roll in Dough.</title>
		<link>http://lendamico.com/hot-lotto-game-launch-campaign</link>
		<comments>http://lendamico.com/hot-lotto-game-launch-campaign#comments</comments>
		<pubDate>Mon, 28 Jan 2008 12:00:40 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=122</guid>
		<description><![CDATA[Hot Lotto is a multi-state lottery game that made its Delaware debut in early 2008. The introductory campaign focuses on the literal heat of the game with stunning shots of tickets burning through denim pockets, purses and wallets captured by <a href="http://johnsterlingruth.com">John Sterling Ruth.</a> 

This campaign helped initial ticket sales for the launch period exceed projections by 30%, and won several NJ Addys, including Best of Print.

View the TV spot below (click the lower-right corner for full screen).

<div id="flvplayer" class=" span-6 column last" ><p>View the TV spot on <a href="http://www.youtube.com/watch?v=ExqaEtfF8oE" />YouTube.</a></p></div>
]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_jeans.jpg" alt="Hot Lotto game launch campaign, jeans" title="Hot Lotto game launch campaign, jeans" width="470" height="608" class="alignnone size-full wp-image-125 shadow" /></p>
<p><img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_wallet.jpg" alt="Hot Lotto game launch campaign, wallet" title="Hot Lotto game launch campaign, wallet" width="470" height="608" class="alignnone size-full wp-image-127 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_purse.jpg" alt="Hot Lotto game launch campaign, purse" title="Hot Lotto game launch campaign, purse" width="470" height="608" class="alignnone size-full wp-image-126 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_bb.jpg" alt="Hot Lotto game launch campaign, billboard" title="Hot Lotto game launch campaign, billboard" width="710" height="400" class="alignnone size-full wp-image-124 shadow" /></p>
<p><script type="text/javascript">
	var so = new SWFObject("http://kvideo.com/wp-content/uploads/mpw_player.swf", "swfplayer", "230", "200", "9", "#000000"); // Player loading
	so.addVariable("flv", "http://lendamico.com/newish//wp-content/uploads/hotlotto_tv.flv"); // File Name
	so.addVariable("autoplay","false"); // Autoplay, make true to autoplay
	so.addParam("allowFullScreen","true"); // Allow fullscreen, disable with false
	so.addVariable("backcolor","000000"); // Background color of controls in html color code
	so.addVariable("frontcolor","ffffff"); // Foreground color of controls in html color code
	so.write("flvplayer"); // This needs to be the name of the div id
</script></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Save the planet, 8.5&#8243;x 11&#8243; at a time.</title>
		<link>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day</link>
		<comments>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day#comments</comments>
		<pubDate>Thu, 15 Nov 2007 12:00:32 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=4</guid>
		<description><![CDATA[To encourage employees to recycle while at work and at home, DuPont's Clear Into The Future division launched an internal campaign centered around America Recycles Day.

The campaign message reminded employees of how the little things they do have a big impact: "Save the Planet, 8.5" x 11" at a time." 

(Of course, the posters and table tents themselves were printed on recycled paper.)

The table tent encouraged employees to visit the Clear Into The Future website. Employees could then learn more about DuPont's recycling programs and register to win a prize pack on the website.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_poster.jpg" alt="DuPont CITF America Recycles Day Poster" title="DuPont CITF America Recycles Day Poster" width="470" height="728" class="alignnone size-full wp-image-15 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_perspective.jpg" alt="DuPont CITF America Recycles Day Poster, perspective" title="DuPont CITF America Recycles Day Poster, perspective" width="710" height="533" class="alignnone size-full wp-image-17 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_tabletent.jpg" alt="DuPont CITF America Recycles Day table tent" title="DuPont CITF America Recycles Day table tent" width="470" height="470" class="alignnone size-full wp-image-26 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_website.png" alt="DuPont CITF America Recycles Day Website" title="DuPont CITF America Recycles Day Website" width="710" height="613" class="alignnone size-full wp-image-22" /></p>
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