Save the planet,
8.5″x 11″ at a time.
Client: DuPont
Project: Clear Into The Future America Recycles Day campaign
To encourage employees to recycle while at work and at home, DuPont’s Clear Into The Future division launched an internal campaign centered around America Recycles Day.
The campaign message reminded employees of how the little things they do have a big impact: “Save the Planet, 8.5″ x 11″ at a time.”
(Of course, the posters and table tents themselves were printed on recycled paper.)
The table tent encouraged employees to visit the Clear Into The Future website. Employees could then learn more about DuPont’s recycling programs and register to win a prize pack on the website.
Filed Under: art direction copywriting portfolio
