Philadelphia,
re-imagined.
Client: City of Philadelphia
Project: Logo System
The City of Philadelphia was looking to create an identity system that would allow all of the offices that provide services for the city, to be viewed as a single entity or brand, yet would still allow them enough flexibility to communicate their individual services.
This solution takes its typographic cues from the iconic LOVE statue and uses bold, primary colors to differentiate between the various city offices.
(And, yes, this was submitted at the same time as the logo that came to be known as Phail-adelphia.)
Filed Under: design logo and identity portfolio
