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	<title>Len Damico &#187; copywriting</title>
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	<link>http://lendamico.com</link>
	<description>art direction, etc.</description>
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		<title>What you put on when you&#8217;re pissed off.</title>
		<link>http://lendamico.com/paw-tshirts</link>
		<comments>http://lendamico.com/paw-tshirts#comments</comments>
		<pubDate>Sat, 30 Jan 2010 07:00:34 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://lendamico.com/?p=297</guid>
		<description><![CDATA[<a href="http://PoliticalActionWear.com"/>Political Action Wear</a> is a web site for those who are sick and tired of government as usual. The site's Libertarian, Freedom-First ideology comes across in these edgy, message-driven T-shirts. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/PAW_endthefed.png" alt="PoliticalActionWear.com: End the Fed" title="PoliticalActionWear.com: End the Fed" width="470" height="470" class="alignnone size-full wp-image-299" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_pox.jpg" alt="PoliticalActionWear.com: A Pox on Both Their Houses" title="PoliticalActionWear.com: A Pox on Both Their Houses" width="710" height="400" class="alignnone size-full wp-image-301 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_think.png" alt="PoliticalActionWear.com: Think For Yourself. It Scares Them." title="PoliticalActionWear.com: Think For Yourself. It Scares Them." width="470" height="470" class="alignnone size-full wp-image-303" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_progress.png" alt="PoliticalActionWear.com: Progress, Not Congress" title="PoliticalActionWear.com: Progress, Not Congress" width="470" height="470" class="alignnone size-full wp-image-302" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_delouse.jpg" alt="PoliticalActionWear.com: De-Louse the House 2010" title="PoliticalActionWear.com: De-Louse the House 2010" width="470" height="470" class="alignnone size-full wp-image-298 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/PAW_liarsandcrooks.png" alt="PoliticalActionWear.com: Liars&#038;Crooks&#038;Cheats&#038;Thieves." title="PoliticalActionWear.com: Liars&#038;Crooks&#038;Cheats&#038;Thieves." width="470" height="470" class="alignnone size-full wp-image-300" /></p>
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		<title>Voulez-vous coffee avec moi?</title>
		<link>http://lendamico.com/lady-marmalade</link>
		<comments>http://lendamico.com/lady-marmalade#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:00:25 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo and identity]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=72</guid>
		<description><![CDATA[Lady Marmalade is a line of food products from Patti LaBelle. The inspiration for the messaging and look comes from <a href="http://www.youtube.com/watch?v=PuyRW31u4Zs" />her hit song of the same name.</a>

"Voulez-vous coffee avec moi?" and "Mocha Chocolata Java" are cheeky mondegreens of the lyrics to <em>Lady Marmalade,</em> while "More More More!" gives shoppers an idea how much flavor they'll find inside the bottle.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_logo.jpg" alt="Patti LaBelle&#039;s Lady Marmalade logo" title="Patti LaBelle&#039;s Lady Marmalade logo" width="470" height="470" class="alignnone size-full wp-image-73 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_coffee.jpg" alt="Patti LaBelle&#039;s Lady Marmalade coffee packaging" title="Patti LaBelle&#039;s Lady Marmalade coffee packaging" width="710" height="533" class="alignnone size-full wp-image-180 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_hotsauce.jpg" alt="Patti LaBelle&#039;s Lady Marmalade hot sauce packaging" title="Patti LaBelle&#039;s Lady Marmalade hot sauce packaging" width="710" height="400" class="alignnone size-full wp-image-181 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_teefront.jpg" alt="Patti LaBelle&#039;s Lady Marmalade tee shirt, front" title="Patti LaBelle&#039;s Lady Marmalade tee shirt, front" width="470" height="470" class="alignnone size-full wp-image-183" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_teeback.jpg" alt="Patti LaBelle&#039;s Lady Marmalade tee shirt, back" title="Patti LaBelle&#039;s Lady Marmalade tee shirt, back" width="470" height="470" class="alignnone size-full wp-image-182" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_bb.jpg" alt="Patti LaBelle&#039;s Lady Marmalade billboard" title="Patti LaBelle&#039;s Lady Marmalade billboard" width="710" height="400" class="alignnone size-full wp-image-179 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/LadyMarmalade_banners.jpg" alt="Patti LaBelle&#039;s Lady Marmalade banners" title="Patti LaBelle&#039;s Lady Marmalade banners" width="710" height="533" class="alignnone size-full wp-image-178 shadow" /></p>
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		<title>250,000 Reasons to Say, &#8220;Happy New Year!&#8221;</title>
		<link>http://lendamico.com/raffle-2008</link>
		<comments>http://lendamico.com/raffle-2008#comments</comments>
		<pubDate>Wed, 31 Dec 2008 12:00:15 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=90</guid>
		<description><![CDATA[The Delaware Raffle is a popular year-end raffle game. The campaign focused on the grand prize of $250,000 and the seasonality of the game by featuring a New Year's reveler wearing giant costume glasses that read "250,000" rather than "2009."

Once again, I was lucky enough to work with the amazing John Sterling Ruth to shoot this image.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_perspective.jpg" alt="Delaware Lottery Raffle 2008, poster" title="Delaware Lottery Raffle 2008, poster" width="710" height="532" class="alignnone size-full wp-image-94 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_straight.jpg" alt="Delaware Lottery Raffle 2008, ad" title="Delaware Lottery Raffle 2008, ad" width="470" height="608" class="alignnone size-full wp-image-95 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_outdoor.jpg" alt="Delaware Lottery Raffle 2008, outdoor" title="Delaware Lottery Raffle 2008, outdoor" width="710" height="400" class="alignnone size-full wp-image-93 shadow" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fall&#8217;s not the only thing in the air…</title>
		<link>http://lendamico.com/punkin-chunkin-t-shirt</link>
		<comments>http://lendamico.com/punkin-chunkin-t-shirt#comments</comments>
		<pubDate>Mon, 03 Nov 2008 12:00:55 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=245</guid>
		<description><![CDATA[This t-shirt commemorates the Delaware Lottery's sponsorship of the 2008 <a href="http://www.punkinchunkin.com/">World Championship Punkin Chunkin</a>, a three-day competition to decide who can build a contraption that hurls a pumpkin the farthest.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/punkinchunkin_front.jpg" alt="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, front" title="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, front" width="470" height="470" class="alignnone size-full wp-image-247 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/punkinchunkin_back.png" alt="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, back" title="Delaware Lottery Punkin&#039; Chunkin&#039; t-shirt, back" width="470" height="470" class="alignnone size-full wp-image-246 " /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Save the planet, 8.5&#8243;x 11&#8243; at a time.</title>
		<link>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day</link>
		<comments>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day#comments</comments>
		<pubDate>Thu, 15 Nov 2007 12:00:32 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=4</guid>
		<description><![CDATA[To encourage employees to recycle while at work and at home, DuPont's Clear Into The Future division launched an internal campaign centered around America Recycles Day.

The campaign message reminded employees of how the little things they do have a big impact: "Save the Planet, 8.5" x 11" at a time." 

(Of course, the posters and table tents themselves were printed on recycled paper.)

The table tent encouraged employees to visit the Clear Into The Future website. Employees could then learn more about DuPont's recycling programs and register to win a prize pack on the website.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_poster.jpg" alt="DuPont CITF America Recycles Day Poster" title="DuPont CITF America Recycles Day Poster" width="470" height="728" class="alignnone size-full wp-image-15 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_perspective.jpg" alt="DuPont CITF America Recycles Day Poster, perspective" title="DuPont CITF America Recycles Day Poster, perspective" width="710" height="533" class="alignnone size-full wp-image-17 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_tabletent.jpg" alt="DuPont CITF America Recycles Day table tent" title="DuPont CITF America Recycles Day table tent" width="470" height="470" class="alignnone size-full wp-image-26 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/dupont_ard_website.png" alt="DuPont CITF America Recycles Day Website" title="DuPont CITF America Recycles Day Website" width="710" height="613" class="alignnone size-full wp-image-22" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Luxury springs eternal.</title>
		<link>http://lendamico.com/luxury-springs-eternal</link>
		<comments>http://lendamico.com/luxury-springs-eternal#comments</comments>
		<pubDate>Wed, 23 May 2007 12:00:03 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=186</guid>
		<description><![CDATA[Luxury springs eternal. West Baden Springs Hotel has a rich history as a spa town, due to its natural mineral springs. It was recently re-opened as a five-star luxury resort. The tagline "Luxury Springs Eternal" positions the hotel as a luxury property and speaks to the hotel's history.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/wbsh_tagline.jpg" alt="West Baden Springs Hotel tagline" title="West Baden Springs Hotel tagline" width="710" height="533" class="alignnone size-full wp-image-187 shadow solo" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Commonwealth of Pennsylvania.</title>
		<link>http://lendamico.com/mohegan-sun-teaser</link>
		<comments>http://lendamico.com/mohegan-sun-teaser#comments</comments>
		<pubDate>Thu, 16 Nov 2006 12:00:19 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=238</guid>
		<description><![CDATA[These boards playfully teased the grand opening, focusing on the casino’s location and status as the first in Pennsylvania.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/mpsd_teaser_commonwealth.jpg" alt="The Commonwealth of Pennsylvania. Established 2006" title="The Commonwealth of Pennsylvania. Established 2006" width="710" height="400" class="alignnone size-full wp-image-243 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/mpsd_teaser_so_close.jpg" alt="So close, you can taste it." title="So close, you can taste it." width="710" height="400" class="alignnone size-full wp-image-241 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/mpsd_teaser_forecast.jpg" alt="November, 2006 forecast: Sun in Wilkes-Barre." title="November, 2006 forecast: Sun in Wilkes-Barre." width="710" height="400" class="alignnone size-full wp-image-240 shadow" /></p>
]]></content:encoded>
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		<item>
		<title>5 &gt; 81</title>
		<link>http://lendamico.com/resorts-eagles-billboar</link>
		<comments>http://lendamico.com/resorts-eagles-billboar#comments</comments>
		<pubDate>Sun, 08 Oct 2006 12:00:35 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=159</guid>
		<description><![CDATA[This board would have capitalized on the deafening buzz surrounding Terrell Owens' return to Philadelphia on October 8, 2006.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/eagles_bb.jpg" alt="Resorts Atlantic City Eagles billboard" title="Resorts Atlantic City Eagles billboard" width="710" height="400" class="alignnone size-full wp-image-160 shadow solo" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Happiness Hours. Pleasure Yours.</title>
		<link>http://lendamico.com/yangming</link>
		<comments>http://lendamico.com/yangming#comments</comments>
		<pubDate>Thu, 11 Apr 2002 12:00:35 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=199</guid>
		<description><![CDATA[These ads position Yangming as a new, hip place for "Happiness Hour" or a business lunch. 

In addition to writing the headlines, I worked directly with illustrator <a href="http://www.illustrationonline.com/results_detail.php?selectid=2289&#038;querytype=artist&#038;querycontent=Jo%20Tronc&#038;page=1&#038;sort=">Jo Tronc</a> to achieve the highly stylized renditions of the restaurant.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/yangming_happiness.jpg" alt="Yangming Restaurant, &quot;Happiness Hours. Pleasure Yours.&quot;" title="Yangming Restaurant, &quot;Happiness Hours. Pleasure Yours.&quot;" width="470" height="608" class="alignnone size-full wp-image-200 shadow" /></p>
<p><img src="http://lendamico.com/newish/wp-content/uploads/yangming_lunch.jpg" alt="Yangming Restaurant, &quot;Lunch Breaks. Yangming Fixes.&quot;" title="Yangming Restaurant, &quot;Lunch Breaks. Yangming Fixes.&quot;" width="470" height="608" class="alignnone size-full wp-image-201 shadow" /></p>
]]></content:encoded>
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