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	<title>Len Damico &#187; art direction</title>
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	<link>http://lendamico.com</link>
	<description>art direction, etc.</description>
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		<title>250,000 Reasons to Say, &#8220;Happy New Year!&#8221;</title>
		<link>http://lendamico.com/raffle-2008</link>
		<comments>http://lendamico.com/raffle-2008#comments</comments>
		<pubDate>Wed, 31 Dec 2008 12:00:15 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=90</guid>
		<description><![CDATA[The Delaware Raffle is a popular year-end raffle game. The campaign focused on the grand prize of $250,000 and the seasonality of the game by featuring a New Year's reveler wearing giant costume glasses that read "250,000" rather than "2009."

Once again, I was lucky enough to work with the amazing John Sterling Ruth to shoot this image.]]></description>
			<content:encoded><![CDATA[<p><img src="http://lendamico.com/newish/wp-content/uploads/delottery_raffle_perspective.jpg" alt="Delaware Lottery Raffle 2008, poster" title="Delaware Lottery Raffle 2008, poster" width="710" height="532" class="alignnone size-full wp-image-94 shadow" /><br />
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		<title>Stop, Drop, and Roll in Dough.</title>
		<link>http://lendamico.com/hot-lotto-game-launch-campaign</link>
		<comments>http://lendamico.com/hot-lotto-game-launch-campaign#comments</comments>
		<pubDate>Mon, 28 Jan 2008 12:00:40 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=122</guid>
		<description><![CDATA[Hot Lotto is a multi-state lottery game that made its Delaware debut in early 2008. The introductory campaign focuses on the literal heat of the game with stunning shots of tickets burning through denim pockets, purses and wallets captured by <a href="http://johnsterlingruth.com">John Sterling Ruth.</a> 

This campaign helped initial ticket sales for the launch period exceed projections by 30%, and won several NJ Addys, including Best of Print.

View the TV spot below (click the lower-right corner for full screen).

<div id="flvplayer" class=" span-6 column last" ><p>View the TV spot on <a href="http://www.youtube.com/watch?v=ExqaEtfF8oE" />YouTube.</a></p></div>
]]></description>
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<p><img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_wallet.jpg" alt="Hot Lotto game launch campaign, wallet" title="Hot Lotto game launch campaign, wallet" width="470" height="608" class="alignnone size-full wp-image-127 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_purse.jpg" alt="Hot Lotto game launch campaign, purse" title="Hot Lotto game launch campaign, purse" width="470" height="608" class="alignnone size-full wp-image-126 shadow" /><br />
<img src="http://lendamico.com/newish/wp-content/uploads/hotlotto_bb.jpg" alt="Hot Lotto game launch campaign, billboard" title="Hot Lotto game launch campaign, billboard" width="710" height="400" class="alignnone size-full wp-image-124 shadow" /></p>
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		<title>Save the planet, 8.5&#8243;x 11&#8243; at a time.</title>
		<link>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day</link>
		<comments>http://lendamico.com/dupont-clear-into-the-future-america-recycles-day#comments</comments>
		<pubDate>Thu, 15 Nov 2007 12:00:32 +0000</pubDate>
		<dc:creator>admin@lendamico.com</dc:creator>
				<category><![CDATA[art direction]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[portfolio]]></category>

		<guid isPermaLink="false">http://lendamico.com/newish/?p=4</guid>
		<description><![CDATA[To encourage employees to recycle while at work and at home, DuPont's Clear Into The Future division launched an internal campaign centered around America Recycles Day.

The campaign message reminded employees of how the little things they do have a big impact: "Save the Planet, 8.5" x 11" at a time." 

(Of course, the posters and table tents themselves were printed on recycled paper.)

The table tent encouraged employees to visit the Clear Into The Future website. Employees could then learn more about DuPont's recycling programs and register to win a prize pack on the website.]]></description>
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