Len Damico

Writer, umbrella-blogger and all-around interesting person Katie Sweeney approached me to create a quirky, fun portfolio website.

I designed the identity and site to reflect her love of classic letterpress. I also handled the back-end development of the site in WordPress, from installation and hosting to tweaking a starter theme and customizing the CSS.

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Hot Lotto is a multi-state lottery game that made its Delaware debut in early 2008. The introductory campaign focuses on the literal heat of the game with stunning shots of tickets burning through denim pockets, purses and wallets captured by John Sterling Ruth.

This campaign helped initial ticket sales for the launch period exceed projections by 30%.

View the TV spot on YouTube.

Save the planet 8.5"x11" at a time.

This poster hung in DuPont's cafeterias to raise awareness of America Recycles Day and make employees aware of the recycling options available at DuPont. The table tent then encouraged employees to visit the Clear Into The Future website to learn more about recycling and register to win a prize pack. (Of course, the posters and table tents themselves were printed on recycled paper.)

The campaign was awarded a Silver Addy by the Philadelphia Ad Club.

Designed to resemble a classic beer bottle label, this logo required copious hours of painstaking (and tasty) research.